Proper Insurance Advisors
Relationships Built on Sound Advice
Discover real peace of mind with personalized coverage from North Florida’s neighborly, independent insurance agency—offering honest quotes, trusted advice, and service that feels personal every step.
Built on Community Trust and Decades of Local Experience
From the start, Proper Insurance Advisors was founded with one goal: to make insurance simple, personal, and reliable for families and businesses across Florida. Recognizing a need for truly independent, client-first advice, our founders— Florida natives with deep roots in the community—created an agency that treats every client like family. The recent merger with Palmer Insurance Services in Crestview allowed us to expand our carrier network and serve more Florida clients while maintaining our “mom-and-pop” values. Today, our clients enjoy one-on-one guidance, a range of policy choices, and support that feels both personal and professional, every step of the way.
Our mission is to provide insurance made simple—delivering honest advice, local expertise, and one-on-one service for every client in Florida.
What You Can Expect From Us Every Day
Personalized Guidance
We take the time to listen, explain every option, and make sure you always feel confident about your choices—no rush, no pressure, just genuine care.
Independence That Benefits You
As a true independent agency, we can compare quotes from top carriers to find the policy that fits your life and budget, saving you both time and money.
Local Expertise
Our agents are Florida licensed, Tallahassee-based, and always up-to-date on state insurance rules, weather risks, and community trends.
White Glove Service
Every client receives one-on-one support from start to finish—no call centers, no long hold times, just a direct line to someone who knows your name.
Commitment to Community
We’re proud to serve and support local organizations, events, and charities, giving back to the Florida neighbors who trust us with what matters most.
The People You’ll Work With Every Step of the Way
R. Courtney Ashburn
Insurance Advisor
R. Courtney Ashburn is a Tallahassee native and Florida State University graduate with over two decades of experience as a business owner, having owned and operated companies since 2000. His professional background includes consulting, property management, and insurance.
Courtney has been involved in the insurance industry since 2009 and joined the Proper Insurance Advisors team in June 2025. He brings a practical, client-focused approach to his work, grounded in real-world business experience and an understanding of the needs of both individuals and business owners.
Courtney is married to his wife, Christine, and they have two daughters, Mackenzie and Hadley. Outside of the office, he enjoys spending time with family and friends, attending Florida State sporting events, coaching the Maclay Junior Varsity golf team, and kayak fishing throughout the Southeast.
Amy Butcher
Relationship Manager
Amy Butcher is a Florida native and a graduate of Auburn University with nearly two decades of experience in the Property & Casualty insurance industry. She began her career in 2007 and brings deep industry knowledge, professionalism, and a client-focused approach to her work.
Amy is married and the proud mother of two sons. Outside of the office, she enjoys spending time with her family and friends and takes full advantage of the outdoors through boating, hiking, skiing, and other outdoor activities.

Paul Palmer
Insurance Advisor
Paul Palmer has been a Florida licensed 220 General Lines Agent since 1998 and brings more than 25 years of insurance experience to Proper Insurance Advisors. After spending 15 years as a captive agent, Paul transitioned to the independent agency side where he has spent the past 12 years helping clients find the best coverage options available.
Paul primarily focuses on personal lines insurance including homeowners, auto, boats, motorcycles, RVs, and personal umbrella policies. He especially enjoys helping first time homeowners understand how insurance works and what to expect from their coverage.
A lifelong resident of the Florida Panhandle, Paul and his wife have been married since 1980. Outside of the office, Paul enjoys hunting, fishing, playing golf, and traveling with his wife, especially winter vacations in the snow.

Patrick Hurley
Co-Owner
Patrick Hurley is a co-owner of Proper Insurance Advisors and an experienced real estate leader with a background spanning property management, brokerage, and real estate investment. As an operator and investor, he understands the complexities of managing assets, mitigating risk, and building sustainable portfolios.
As a father of four, Patrick brings a long-term, responsibility-driven mindset to every business decision. He believes that strong organizations—like strong families—are built on clarity, discipline, and forward planning. This perspective shapes the leadership and strategic direction of Proper Insurance Advisors, ensuring the firm delivers insurance solutions that support both growth and stability for its clients.

Nick Chason
Co-Owner
Nick is a business owner and entrepreneur with more than 15 years of leadership experience. Prior to entering the insurance industry, he owned and operated multiple construction companies, where he developed a strong understanding of property, risk management, and the real-world financial exposures business owners face. That hands-on background gives him a practical advantage when evaluating coverage accuracy, replacement cost, and liability risk.
As Co-Owner and Agency Principal of Proper Insurance Advisors, Nick plays a key leadership role in guiding the agency’s growth, operations, and client strategy. He works closely with families and business owners to design insurance programs that are thoughtfully structured and aligned with their needs, ensuring clients understand their coverage and feel confident in the protection they have in place.
Nick and his wife, Mallory, are raising their three boys: Clark, Charlie, and Carson. Outside of the office, he enjoys spending quality time with his family, especially on the water at the beach or Lake Martin, and remains actively involved in his church and community.
Proudly Rooted
In The Local Community
You’ll find our office in a historic white bank building—one of Tallahassee’s most recognizable landmarks. From sponsoring local events to supporting charities and connecting with neighbors, we’re invested in helping our city thrive. Our team’s dedication is reflected in a 5-star Google rating and glowing client testimonials praising our responsiveness, clarity, and care. Whether you’re in Tallahassee, Crestview, Pensacola, Panama City, Jacksonville, or Orlando, you’ll always get the same neighborly service from people who live and work right here.


